1to1 Ventures / Communicating Your Plan

1to1 Ventures

We can evaluate business plans quickly and easily if they have the following three elements in them:

The "Elevator Speech" (a one paragraph summary of the business).
The Executive Summary. This is a one to two page summary which briefly describes the business using all nine of the elements below.
The Business Plan. In our resource section, we have listed many sources of relevant information to refine your business plan, including some sites designed specifically to help you write your plan. A plan submitted to us should address the following elements:

A.	The Business
	1. A mission statement or the ("Elevator Speech").

B.	The Market
	1. History and projected size ($). 2. Relevant trends.

C.	Product(s)
	1. Description. 2. Historical and projected dates for key milestones. 3. What makes your product different (the USP or Unique Selling Proposition)?

D.	Competition
	1. Name the Competitors. 2. Barriers to entry. 3. Competitive advantages.

E.	Revenue Model
	1. How will the company earn revenue?

F.	Distribution/Sales
	1. Key customers 2. Partnership Alliances. 3. Sales Strategies.

G.	Financial Projections (2 years, preferably by quarter.)
	1. Historical and Forecasted P&L's. 2. Cash Flow Forecast. 3. Current Balance Sheet. 4. Head count forecast by department

H.	Management
	1. Management team bios. 2. Board composition.

I.	What is being proposed? (deal terms)
	1. Prior Financing History. 2. Pre or post Financing Valuation. 3. How much are you raising and when? 4. Where is the money you raise going to be spent?