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The March 1999 Fortune magazine raved about The One to One Fieldbook, which Bob Dorf co-authored with Don Peppers and Martha Rogers. "If your company is launching a customer-focused strategy it sets the agenda," said Fortune. Until fall 2000, Dorf served as CEO of Peppers and Rogers Group, the firm he helped found and build to a worldwide staff of nearly 300. In addition to his co-authorship of the Fieldbook, he joined Peppers and Rogers in contributing a substantial Harvard Business Review article in January 1999. Mr. Dorf has spoken on one-to-one marketing before scores of U.S. and international audiences. He has also conducted in-depth workshops and written dozens of published articles. As recently retired founding CEO of Peppers and Rogers Group, the preeminent CRM consulting practice, Dorf is considered a leading strategist in the field of Customer Relationship Management. His work has helped conceive and implement one-to-one marketing strategies for leading organizations ranging from the American Cancer Society to Jaguar Cars, 3M, Bertelsmann, Charles Schwab, Ford, Hewlett Packard, Oracle, Prudential Securities, and-among others-his personal favorite, Vail Resorts in Colorado. Bob recently switched careers becoming a General Partner in Marketing 1to1 ® Ventures, a $100-million private equity venture capital firm he co-founded to invest in early-stage companies delivering CRM tools, technologies, and implementation. Previously, Dorf spent two decades as founder and CEO of Dorf & Stanton Communications, a top communications and public relations firm. Dorf & Stanton was the nation's 8th largest independent PR firm when Bob sold his interest in 1989. He is a member of the Public Relations Society's honor society and a former editor of Marketing & Media Decisions Magazine and WINS 1010 Newsradio in New York. Bob is active on many
corporate and charitable boards of directors, including: Email Dorf@1to1ventures.com.
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